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HOW TO SUCCEED AS A FREELANCER IN PUBLISHING - THE COMPLETE GUIDE

A must-have for any freelancer who wants to earn a decent living in publishing

By Emma Murray
ISBN 9781845284237
How To Books*
Paperback

222 Pages
6 X 9.25

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This book tells you how to build a successful freelance business around supplying publishing services. The publishing industry depends on freelancers: writers and editors, proofreaders and designers, PR and typesetters. For those in the know, there is a wealth of opportunities on offer. Graduates, retired professionals, in-house editors, career-changers - more and more people are taking the plunge and going freelance. You can succeed as a freelancer in publishing, and this book shows you how. It includes top tips; insider knowledge and case studies; information on how to market yourself, deal with finance and find out what your clients are looking for - plus invaluable insights from other successful freelancers and industry experts. REVIEWS: 'There is little doubt that the future is freelanceA" in the publishing world. This book will help you to make the future work for you.' Andrew Crofts, Author and Ghostwriter 'A must-have for any freelancer who wants to earn a decent living in publishing' Katie Kirk, Director, Freelancers In The UK AUTHOR BIOG: Emma Murray and Charlie Wilson are freelance writers and editors who have worked for many publishers and authors for many years. Through her business Perfectly Write, Charlie provides services such as book writing, critiquing, editing and proofreading, also giving talks on freelancing as a career option. Emma swapped her career as a marketing executive for supplying freelancing and editorial consultancy services. Emma occasionally writes in industry trade publications and gives talks to aspiring freelancers about how to make a success of their business. CONTENTS: Acknowledgements Introduction What's this book about? Who's this book for? Why did we write this book? Who are the authors? How do I use this book? How can I find out more about freelancing? 1. Suits You, Sir? Having the necessary ability Drawing on experience Thinking about qualifications Loving your job Donning your business cap Being your own boss Dealing with financial uncertainty Handling technology Coping with ebb and flow Organizing your workload Handling rejection Being a people-person Working from home Balancing home and work Considering your health 2. Setting Up Shop Considering your timing Checking that you will be self-employed Determining your business structure Registering as self-employed Setting up Class 2 National Insurance payments Choosing a business name Preparing your work environment 3. Running Your Business Protecting yourself with terms and conditions Setting clear boundaries - the project agreement Signing confidentiality agreements Understanding copyright Safeguarding your data Managing your workload Keeping happy, healthy, and productive Going in-house Evolving your business Taking time off Summary 4. Money, Money, Money Setting your rates Charging clients Getting paid on time Deducting business expenses Filing your tax return Paying your taxes Opening a business bank account Finding help 5. Marketing Your Business Defining your marketing strategy Representing your business Sending mailshots Building your own website Selling yourself Working for free 6. Keeping Up with the Kids - Digital Marketing Getting ranked Socializing virtual-style Going viral Paying for the privilege Maintaining your digital presence Blogging for your supper Seeing is believing Over to the experts - The freelancer's guide to building their reputation on the internet Case study - Creative marketing 7. Working with Frenemies Collaborating with your competitors Researching your competition Establishing contact Passing the buck Branching out Finding a mentor Motivating each other Ranting about rates Working together Case study - Contacts, contacts, contacts 8. Dealing with Different Types of Clients Taking a professional approach Accepting and following the brief Being friendly - to a point Dealing with difficult clients Working with different clients Case study - Standing in the author's shoes Case study - Seeing clients from both sides of the fence 9. Exploring All Avenues Which is the best role for you? Choosing your freelance role Over to the experts 10. Inspirational Stories A journey through publishing The accidental freelancer Calling all freelancers! Is it catching? Viral and digital marketing in the book world If at first you don't succeed... Useful Contacts Index.